As the sole UI/UX designer for Drivus, which served as my bachelor thesis, I focused on mobile design to create an intuitive platform for automobile maintenance and repair. My goal was to enhance the experience for car owners and service providers, ensuring seamless communication and efficient service management.
Brand Identity Design
Wireframing & Prototyping
User Interface Design
User Experience Design
Mobile Design
September 2023 - June 2024
As vehicle ownership rises, the demand for efficient and effective car maintenance solutions grows. Drivus responds to this need by offering a comprehensive digital platform that bridges the gap between traditional service practices and modern car owner expectations.
I need to make every dollar count when advertising my brand.
A 32-year-old digital marketer at a small e-commerce business
The automotive maintenance industry faces significant challenges in meeting the evolving needs of car owners, resulting in frustration and inefficiency.
Many service providers struggle with effective communication, leading to misunderstandings and delays in service.
Car owners need a platform that facilitates clear interactions with service providers, ensuring timely and accurate information throughout the maintenance process.
Car owners often lack visibility into the status of their vehicle repairs, causing frustration and uncertainty.
A reliable solution is needed to provide real-time updates and tracking capabilities, empowering users to stay informed and engaged while their vehicle is being serviced.
Without timely reminders for maintenance, many car owners overlook essential services, risking their vehicle’s safety and longevity.
An effective platform should provide proactive maintenance alerts, ensuring users are always aware of upcoming needs for their vehicles and can take action before issues arise.
In our quest to develop a user-centric automotive maintenance platform, we conducted a comprehensive analysis of the industry, uncovering critical insights that reveal significant opportunities for improvement:
The automotive industry is evolving, but many car owners still feel disconnected from service providers. Simplifying this relationship can improve the user experience.
of car owners expressed frustration with the lack of communication during repair processes, highlighting the need for better connectivity.
of drivers reported missing routine maintenance appointments, pointing to a gap in reminder systems.
Proactive maintenance can enhance vehicle longevity and safety, yet many owners neglect it. A more engaging platform can encourage timely maintenance reminders.
Understanding user needs is crucial for developing effective automotive solutions. Direct feedback from users can guide design decisions and enhance overall functionality.
of participants in our interviews suggested that a seamless app experience would lead to increased satisfaction with automotive services.
By developing a user-friendly platform that incorporates real-time monitoring and proactive maintenance features, car owners will experience increased satisfaction and reduced maintenance costs.
For Drivus, I designed a clean, modern look that makes everything easy to find. Bold icons and a fresh color scheme create an inviting vibe for car owners.
The final design is all about smooth navigation. Users can quickly book services and track maintenance in a straightforward interface, making car care a breeze.
This project taught us that focusing on user feedback and simplifying features makes a huge difference. By staying adaptable, we can keep enhancing the Drivus experience as needs evolve.
Listening to users helped us build a platform that truly fits their needs.
Simplifying the process made vehicle maintenance straightforward.
Being adaptable ensures we continue to enhance the Drivus journey.