Indrivo

During my internship, I worked on designing a platform that helps HRs, PMs, and CRMs manage their tasks efficiently. Under the guidance of a mentor, I focused on creating an intuitive experience across various sections like dashboard, recruiting, talent management, and more, ensuring seamless navigation for users in their day-to-day operations.

What I did

User Interface Design
User Experience Design

Duration

September 2022 - January 2023

CONTEXT

Efficiency unlocked

Designed for HRs, PMs, and CRMs, this platform streamlines recruitment, talent management, and project oversight, making everyday tasks smoother and more intuitive.

I need to make every dollar count when advertising my brand.

A 32-year-old digital marketer at a small e-commerce business

PROBLEM

Streamlining HR, PM, and CRM processes

Managing recruitment, team performance, and project timelines can be overwhelming with scattered tools and complex workflows. HR managers, project leads, and CRM teams struggle to keep everything organized, leading to inefficiencies and missed opportunities for growth.

Efficiency

HR managers, project leads, and CRM teams often face time-consuming tasks, from managing recruitment stages to tracking employee performance.

They need a streamlined platform to improve productivity and reduce administrative burden.

Clarity

With scattered tools, it’s hard for teams to get a clear overview of candidates, project timelines, or employee progress.

They need a centralized solution to easily access key information without getting lost in data.

Collaboration

Coordinating between HR, project managers, and CRM teams can be challenging due to a lack of integrated communication tools.

They need a platform that facilitates smooth collaboration to align efforts and achieve goals.

RESEARCH

Streamlined insights

We conducted in-depth research to understand the daily challenges of HR managers, project leads, and CRM professionals. By gathering feedback from users, we identified key pain points and opportunities to enhance their workflow and improve team coordination.

About 65% of HR professionals report struggling to manage recruitment efficiently, underscoring the need for streamlined tools that enhance the hiring process.

Research shows that companies using performance evaluation software see a 30% increase in employee engagement, highlighting the importance of effective evaluation processes.

We analyzed platforms like BambooHR, Workday, and Greenhouse to pinpoint gaps in their features, guiding our development of a more comprehensive and user-friendly solution.

#1 Key takeaway

HR professionals often face challenges in managing recruitment processes efficiently, leading to time-consuming tasks and potential hiring delays.

60%

of HR managers reported spending over 10 hours a week on recruitment tasks, highlighting the need for streamlined solutions.

75%

of employees believe performance evaluations are crucial for their growth, indicating a strong desire for effective evaluation systems.

#2 Key takeaway

Many organizations lack robust performance evaluation tools, which can lead to unclear expectations and hinder employee development.

#3 Key takeaway

A positive user experience is vital for adoption. Complicated tools can discourage use and reduce overall effectiveness in HR processes.

80%

of users expressed a preference for platforms that are easy to navigate, underlining the importance of intuitive design in HR software.

HYPOTHESIS

We hypothesized that ...

By equipping HR professionals and managers with streamlined tools for recruitment and performance evaluation, while simplifying user interactions, we can enhance overall satisfaction and productivity, resulting in more effective talent management across organizations.

VISUAL DESIGN

Designing for clarity

For this platform, I crafted a sleek visual identity featuring intuitive components that enhance usability. The design combines modern aesthetics with functional layouts, making navigation straightforward and engaging for users.

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5.1 Main components

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5.2 Daily calendar

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5.3 Weekly calendar with creating an event for a specific date

FINAL DESIGN

Effortless management

The final design prioritizes efficiency. Users can swiftly navigate the platform, managing tasks with minimal clicks. Each screen is crafted to be intuitive, allowing users to concentrate on what truly matters—enhancing their workflows.

6.1 Dashboard, the main page

6.2 Menu switch proposed variants : switch 1

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6.3 Menu switch proposed variants : switch 2

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6.4 Menu switch proposed variants : switch 3

REFLECTION

Looking back ...

The platform was designed to streamline workflows for HR, PM, and CRM professionals. By offering intuitive tools for managing tasks, evaluating performance, and overseeing projects, we aimed to empower users to make informed decisions, ultimately enhancing overall productivity and collaboration across teams.

Data could enhance decisions

Analyzing metrics like project completion rates and team performance data would have provided deeper insights into the effectiveness of our features and highlighted areas for improvement.

Clarity is crucial

Users appreciated a clear and straightforward design, which facilitated easy navigation and made managing tasks and projects less overwhelming.

Invaluable user insights

Engaging with HR, PM, and CRM professionals provided us with valuable feedback, enabling us to tailor our features to better meet diverse needs and enhance the platform's overall usability.